Strategic And Crisis Communications

We’ve been in the war room of the highest-stakes political fights, the boardroom battles that make front page news, and the green rooms of local and national news stations. All of these add up to multi-year campaigns that win over hearts and minds.

Collectively, the individuals on our team have run communications operations from soup to nuts and at every level of scale, whether a sensitive, last-minute PR crisis, a governor’s response to a natural disaster, or a Hollywood premiere gone awry. Our team has decades of combined experience in crafting and delivering the right message for the right audience. We know how to build robust public support for brands, initiatives, and policies - and we also know how to turn an audience the other way and generate opposition when needed

Every member of our team operates at the presidential campaign pace, which is why we are trusted in the most high-profile and sensitive public battles in the world.

DEVELOPING A SOUND MESSAGING STRATEGY

AxAdvocacy will assist you in crafting a comprehensive messaging strategy to cut through the clutter and make a lasting impact. We achieve this by adhering to the three pivotal components of any effective messaging campaign:

1. Understanding your audience
2. Delivering the message
3. Reinforcing your core message

We will transform your idea into a compelling message, secure its spot in the news cycle, and then leverage that exposure to generate further attention.

MEDIA BOOKING

Our team knows how to create an effective media strategy for our clients. We have years of experience in building and executing earned media plans at the local and national level to deliver our clients' message to the right audience.

Whether it's TV, radio, or digital platforms, our team has relationships with media outlets across the country that we leverage in order to deliver strong earned media for our clients.

These relationships are essential when it comes to influencing the rapidly changing 24-hour news cycle we see today and delivering results for our clients.

MEDIA TRAINING

Media engagements should not be a source of stress. At AxAdvocacy, we provide you with the skills and best practices to ensure you stay composed and confident during your appearances.

We have a track record of rapidly elevating corporate leaders and political figures, including presidential candidates and members of the U.S. House and Senate, from novices to seasoned professionals.

You will master the art of delivering concise and impactful messages that engage your target audience.

DEBATE PREPARATION

In debates, it's crucial to articulate your message in a manner that resonates with your audience, while being mindful of the debate's structure and regulations.

Discipline is key. Remember, as pundits often quip, "In debates, you don't win; you simply avoid losing." AxAdvocacy will equip you to address the questions you prefer, regardless of the ones posed to you.

You'll learn the art of deftly pivoting, choosing when to engage, and identifying distractions to disregard.